Some fantastic stats have come out this week regarding the habits of UK online bargain hunters on Christmas Day.
Nearly 4m Britons spent £100m online on the 25th according to figures by IMRG. 3.8m online shoppers spent £102m, an average of £26.80 per customer, which was up 21% on last year’s figures.
The number of people shopping online was down on last year, however the volume of transactions were 26% higher.
Several e-tailers including Marks and Spencer, Play and John Lewis were running Christmas Day sales, encouraging people to spend before the January Sales by commencing there sale Christmas day.
We still see many leading retailers not offering customers the chance to purchase items online, with this information and the ever increasing High Street pressure, I wonder how many of them will resist the temptation to stay away?
B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data - [image: 2020 December 4 MarketingCharts Chart] [image: 2020 December 4 MarketingCharts Chart] *Salesforce strikes deal to acquire Slack for $27.7 billion...
14 hours ago